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Research papers

Smartie

In an ever changing world it is necessary to apply market research techniques that help keep pace with this changing environment. This paper introduces a technique, SMARTIE, not just for measuring current company image, but for identifying those...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Authors: Mary Short, Tricia Henry
June 15, 1991
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Citation

Short and Henry (1991a, June 15). Smartie. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/smartie